Ad Campaign hair that's easier than you think

Dior's Coiled Curls—Model Karlie Kloss's lush, volumized curls have us lusting for hair with mega bounce, but these curls need some prep work and tools to get it right. 

Create a center part, then apply a mousse or volumizing product as a foundation and blow dry. Use a 3/4” to 1 1/2” curling iron (hair sections shouldn’t be any wider than the size of your iron), and create an even curl pattern through the length of the hair: wrap the hair, starting a few inches away from the roots and down to the ends. Release the iron and re-wrap each section by hand and clip at the base with a pin-curl clip. Spray with hairspray, let the curls set for a minute or two, then un-clip and fluff. I find that I get more control and a sleeker finish with an iron, but for a fluffier finish, try hot rollers. They're easy to use and I love the idea of letting them set in your hair to cool while you're doing your makeup or nails.

Bally's Sleek Chic—There's nothing like an extreme side part to edge up a simple, sleek look. Start with a smoothing shampoo and conditioner then blow dry straight. Add a little volumizing powder or dry shampoo at the roots, then create your side part. For a super smooth finish, apply a small amount of shine pomade.

YSL's Retro Redux —Give your bob a kinky twist with some finger wave-inspired movement. Apply a gel to damp hair, create a side part, and add wave clips horizontally, just above the ears, into hair to create the kink effect. Let hair air dry naturally or blow dry on low, and then remove the clips. Apply a molding product to tame flyaways and help mold the wave. You can also use a flatiron to create the above-the-ear kink effect, too.

Roberto Cavalli's Artfully Tousled Waves—I'm loving Joan Small's perfectly messy "whip my hair" waves, and if you already have curly or wavy hair, a little beach spray and a diffuser will do the trick. Instead of a regular, round wave, the reverse wave is flat and goes in the opposite direction after every (or every other) "S" pattern, meaning the wave isn't symmetrical. Wrap the hair—starting at mid-length—around the curling iron's barrel once or twice. Then go the reverse direction and continue this pattern to the ends. The overall finish still has volume but is a bit more natural looking.