New Obsession

OI/OIL: Absolute Beautifying Potion

I am in LOVE, my clients are obsessed, and it's nearly sold out after only two weeks! It features natural Roucou oil, which makes it a fantastic alternative to other (read: silicone-based, artificial, not-so-great-for-the-health-of-your-hair-or-the-planet) serums and oils that claim to do the same thing.
What it does:
finishes, tames, protects, smoothes, calms,softens, and hydrates hair.
the list goes on and on…
It can be used on dry or wet hair, curly or straight, and it smells amazing!!!
Why you’ll LOVE it:
Roucou oil is a naturally derived seed oil with antioxidant, healing, and, some say, spiritual properties!
The Roucou oil used by Davines is Fair-Trade, which means that its sale brings sustainable, socially responsible business practices to the local Brazilian economy where it’s harvested.
The packaging is made with low-impact, reuseable, food grade plastic.
The details:
Here’s where I geek out on you, because I am so fascinated by this product, not only because of what it does, but because of where it comes from.
Roucou Oil. You might think you’ve never heard of it, but chances are that you know it well by one of many other names. Bixa, Achiote, Annato, – sound familiar? That’s because this plant has been a staple for centuries. It’s used as a food colouring in many countries, as a spice in Central and South America, and was even used to make body paint by the Maya, Aztec and Oaxacan cultures.
Called Urucu in it’s native Brasil, this oil is extracted from the fruit of a small tree that grows deep in the Amazon rainforest. As with every product in the Essential Haircare line, Davines offsets the environmental impact of manufacturing OI/OIL by creating and protecting new rainforests throughout the world.
This is truly the most versatile haircare product I’ve ever used. It can be used as a shine serum on dry hair, a smoothing agent on wet hair, a protective coat before blowdrying, a silkening treatment on curly or wavy hair. It’s light enough to use on fine hair, but an extra dose is strong enough for coarse, frizzy hair.
It’s like the allspice of haircare – you can’t live without it! Thanks Davines!